Strategic content markup for social sharing is a crucial technique channel in today’s digital age. The social tags look like:ĭon’t forget to validate your schema markup using Google’s Structured Data Testing Tool Another illustration You can customize the title, description and image associated using schema mark up. Please remember that this markup is more complex than just using Open Graph header markups because the tags must be in HTML body. markups can be used when creating rich product pins for Pinterest as well and as they are supported by Google and other search engines, you can acquire the desirable SEO value. Open Graph tags are equally useful for every social network as each one of them recognize OG tags as a default industry standard but we do have another solution for Google+, Pinterest and LinkedIn, that is the ever important schema markup. Meta Tags for Pinterest, LinkedIn, Google+ Open graph Meta tags in action (this time it’s twitter) Once you’ve created the twitter card, don’t forget to validate. twitter:image – Images have to be less than 1 MB in file size and can’t be smaller than 60px by 60px.twitter:description – Again, don’t stuff with keywords and keep it upto 200 characters.twitter:title – Make sure it’s got the right keyword density and character count should be limited to 70.This will ensure one URL gets all the tweets. twitter:url – There are times when you have more than one URL for the same content.twitter:card–Different options for Twitter: photo (for images), player (for videos), and summary (for everything else).In fact, this could be a big opportunity to make your tweets stand out in crowded Twitter feeds. ![]() Remember a little “View summary” button below the tweet. Similarly, Twitter Cards let you stand out as it allows additional content to be generated which shows up on feeds automatically. fb:admins – This informs that you are the site owner, and it connects your Facebook fan page to your own website.og:site_name– This indicates the name of your website.og:url – At times when you have more than one URL for the same content, this ensures that all shares go to one URL.This directly leads to higher conversion rates. og:image – This is how you ensure that a specific thumbnail will be shown when the content is shared.og:description – This is almost similar to the html meta description tag because it is used to describe your content.Some examples are web (website, article, blog), Entertainment (book, movie, game), People (actor, author, politician), Business (company, hotel, restaurant) og:type – This tag shows the type of content that’s been shared.og:title – This is almost like a normal html title tag that a search engine would use.Let’s take a detailed look at the most important Meta tags for primary social platforms: Facebook open graph tags whilst the standard usage will only consist of information such as title, description, image and a URL. The complete list can be seen on the Open Graph Protocol homepage which highlights the usage with different mediums like video, music, books e.g. There are different kinds of open graph tags that you can add to your page. It can be an added function to your theme, or by using a ready made plugin. Adding Open Graph to your own site is quite easy. ![]() They affect sharing potential of your content and should be an integral part of any social media strategy in 2015. These tags influence the performance of your links on social media. All other major platforms like Twitter, LinkedIn, and Google+ also recognize Open Graph tags. In fact, considering the potential almost every social media platform is using these ‘New age meta tags’. If you browse through Facebook and see a custom thumbnail, title and description around a piece of content, that’s open graph tags in action. These open graph tags allow developers to leverage Facebook in new and exciting ways. Facebook provides an option to use Open graph meta tags to customize how your website is shared. The basic idea is to inform the social sites about the configuration of content that you are going to display. Here we’ll talk about the composition of a post and how to make your post stand out. ![]() When you update new content, ‘ Time to publish content on social media’ and ‘Composition’ are two most important parameters. Well that’s the power of social media platforms as they possess the amazing ability to integrate any web page into a social graph. How do you make sure that you reach to a broader audience? How do you optimize your outreach and realize your ultimate goal?
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